Why Strava Acquired Runna?
And how much did it cost?
Runna was founded less than 4 years ago in 2021. It’s an app specializing in personalized running training plans and coaching. Users input their running experience and goals and the app generates a customized training program that adapts to their progress.
Runna monetizes with subscription (around $120 per year). The company has raised a total of about $10M in venture funding. It first raised £485,000 via a crowdfunding campaign in 2021, attracting early support from hundreds of its initial users. This was followed by a £2.25M seed round led by Eka Ventures. In 2023 Runna raised a £5 million ($6.3M) Series A round.
Strava is a leading fitness social network app founded in 2009. Over the years it has grown into one of the world’s largest online communities for athletes. Strava’s monetizes with subscription (about $80 per year). Strava’s revenue estimated at $270M in 2023 by Bloomberg. Strava rasied around $150M in total funding
Strava announced that it acquired Runna on April 17, 2025.
Strategic Rationale
Strava’s motivation for acquiring Runna centers on filling a gap in its own product offerings. Despite Strava’s popularity among runners, the platform lacks built-in training plans or coaching. In Strava’s research, users identified guidance and structured training as a key missing piece of the experience. For runners who wanted a plan to prepare for their next race or improve their performance, Strava offered tracking and social motivation, but not coaching. Many users need more than just to record and share runs, they want to know what workouts to do next. Runna was purpose-built to provide that guidance.
By acquiring Runna, Strava instantly closes that gap with a proven product. Runna brings to Strava a library of training programs, an experienced coaching team, and a user base of runners. It would have taken Strava significant time and resources to build a comparable training platform from scratch. Strava gains Runna’s technology and talent. The likely game plan, as hinted by Strava’s leadership, is to integrate Runna’s coaching seamlessly into the Strava ecosystem but without alienating Runna’s existing users. Initially, Strava plans to operate Runna as an independent app.
Runna Aquisition Price
The acquisition price was not disclosed. App’s revenue in March 2025 was around $3M per month on iOS and $400k on Android per Sensortower. So roughly $3.5M per month in total or around $40M in annual revenue run rate (running app’s run rate :).
Strava’s monthly revenue was about $9M on iOS and $3M on Android at the same time, so roughly $150M per year.
If I had to guess I’d say Runna’s valuation was at least $100M and potentially more. Let’s assume a modest 3x revenue multiple, that means $120M valuation. The actual valuation usually depends on the growth rate as well. So if Runna was growing quickly the valuation might have been even higher, and if the revenue did not grow that much in recent months then probably the valuation could have been in the range of $80M-$100M.